Sunday, November 17, 2013

Remodeled Landmark's Embarcadero Cinema

On November 5, SFGate ran an article about the makeover of Landmark's Embarcadero Cinema in San Francisco's Financial District.

Yesterday, I went there to see "Blue is the Warmest Color". It's been nearly 4 years since my last visit. While the theater still shows arthouse/independent/foreign films, there were some major changes and upgrades made.

They include:
1. No ticket line. At the theater entrance, there are several large touch screen computers that give you the option to purchase, pickup or order tickets for a future showing. You can still buy tickets from a human being at the concierge desk just past the bar and lounge.

2.  Bar and lounge. Lounge area has tables and seats for about 12. You can also sit at the bar to order food such as Southwestern Egg Rolls and adult beverages such as beer and wine.

3. Large, roomy leather seats with cup holders on both arms with a button to control how far back you want to recline. So far back that it'd be very easy to fall asleep during the film. As a result of the larger seats, the seating capacity is greatly reduced and increases the probability of a sold-out showing.

For me overall, the experience is very enjoyable. Very much like going to an invitation-only film festival. If you want to see a wide release film yet still have the fancy food and drinks, then I recommend Theater 1 at the Sundance Kabuki in Japantown.

Will I come back? Absolutely.

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